Accordion Bus

A bright idea by a compnay that a friend of mine works for, RKCR Y&R - based in London. The stretched buses (shown in the image) are almost taking over the traditional double deckers in London, and to be frank, they're everywhere! Although this is an image, this advertisement was actually on one of the many buses. Its promoting the Irish Camden Music Festival. (which is in Camden every year) Its clever as the middle of the bus, is constantly stretching and moving in in different ways, just like an accordion would. They typography continues what the message is meant for, and relates to all kind of audiences in a clear way.