Using More Than You Need?

A clever piece of graphic design, created to make people more aware of how much toilet roll and paper tolls we use.  The typeface works well, as its bold and clear and makes you want to read on. (It goes on to say that there are discussions about the subject at 16.30-18.00 in room 111 in the convention centre for the IUCN Congress in Barcelona  - if anyones interested) Its placed in the restrooms, so unless people don't wash their hands, their bound to read it.  The advertising agency is Y&R, based in Geneva, Switzerland, and I think they created a great idea, about an important issue.