I saw this t-shirt will doing some online shopping. The font is clearly helvetica, but the clever word play with bold and light makes the t-shirt appealing. The colors work well together and make the type stand out. I think the likes of graphic designers and artist would be keen to buy this kind of top, rather than other people who are not so knowledgeable about the impact helvetica has made. (I was going to buy it, but they didn't have my size.)
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